Wednesday, December 19, 2012

Happy Holidays!

It's been awhile since I've blogged (4 months for those who are counting), but one of my new year's resolutions is to maintain this blog on a weekly basis because I sure have a lot to say (and let's face it, we all try to stick to our resolutions, right?) I started a new job in the fall as a Digital Event Marketing Coordinator which has exponentially exposed me to exciting fresh insights on corporate event planning - both live and digital events. In addition, I've started to immerse myself in industry resources which have opened my four eyes up to the world of strategic event planning and marketing. I do hope to document these insights and ideas more regularly and establish a rhythm, but it's the holidays so I think it's only fitting to take a break and start anew.

Thanks for those who are continued supporters! Happy holidays and I hope to connect with you in the new year!

Tuesday, August 28, 2012

Yen-sight on the Stratford Shakespeare Festival being "social"

My goal is to see 10 on the 60th season playbill - halfway there!
After a few weeks away from my blog (let's blame the summer weather!) I am back. Back with more delightful marketing insights and discoveries as I've been busy planning my calendar to take in some plays and musicals at the Shakespeare Festival (SSF) and films at the upcoming Toronto International Film Festival (TIFF)!

Lately I've discovered the magic of the SSF after attending half a dozen plays this season (got to take advantage of student deals while I still can!) - and I've become OBSESSED with learning everything and anything pertaining to the festival, this seasons' playbill, and its history. I'm not a writer so I won't be writing my reviews, but I wanted to commend and acknowledge their social media strategies. I have been subscribing to every one of these mediums (Facebook, Twitter, Youtube, Wordpress) to keep myself informed, learn what other patrons recommend, and be part of the conversation - something that has greatly enhanced my experience with the SSF. It extends beyond the in-person theater experience, partly because of the excitement and buzz generated online both by the festival and by fellow patrons, as well as the extra perks they provide to their online community.