Yen-sight on the Stratford Shakespeare Festival being "social"

My goal is to see 10 on the 60th season playbill - halfway there!

After a few weeks away from my blog (let's blame the summer weather!) I am back. Back with more delightful marketing insights and discoveries as I've been busy planning my calendar to take in some plays and musicals at the Shakespeare Festival (SSF) and films at the upcoming Toronto International Film Festival (TIFF)!

Lately I've discovered the magic of the SSF after attending half a dozen plays this season (got to take advantage of student deals while I still can!) - and I've become OBSESSED with learning everything and anything pertaining to the festival, this seasons' playbill, and its history. I'm not a writer so I won't be writing my reviews, but I wanted to commend and acknowledge their social media strategies. I have been subscribing to every one of these mediums (Facebook, Twitter, Youtube, Wordpress) to keep myself informed, learn what other patrons recommend, and be part of the conversation - something that has greatly enhanced my experience with the SSF. It extends beyond the in-person theater experience, partly because of the excitement and buzz generated online both by the festival and by fellow patrons, as well as the extra perks they provide to their online community.